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Swatch Art Peace Hotel Website / Website

Swatch Art Peace Hotel Website
Swatch Art Peace Hotel Website

Discipline: Communication

Discipline: Communication

The Swatch Art Peace Hotel offers artists the chance to live in Shanghai for free and fully concentrate on their art. The website's main agenda is making the artists and their work come alive. The site presents the hotel concept, provides information about exhibitions, and also gives artists the opportunity to apply. Users can visit the Virtual Museum and discover all the resident artists, their art as well as the accompanying stories.The complete website design is based on the characteristic bold Swiss look and feel. The fonts used are all by Swiss typographers, and the color red associates the Swatch brand to both Switzerland and the hotel's location in China.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

The Swatch Group Ltd

The Swatch Group Ltd
Biel, Switzerland


Deepblue networks AG

Deepblue Networks AG
Hamburg, Germany

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OUI R Creative Studio

OUI R Creative Studio
Mannheim, Germany