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This packaging incorporates a system of classification which makes complicated information about coffee like types, flavors, origin, roasting levels and processing methods clearly visible and understandable using the playful imagery of poker. The designers also visualized various information and figures to help consumers choose the coffee they like intuitively and easily. The illustrations and four suits are successfully represented by colors, as are the stories and the elements of coffee. A high-density fibrous paper was chosen. By using forestry waste materials stress on the local environment has been reduced to a minimum. The natural materials also decompose easily.
HWC ROASTERS FOOD & BEVERAGE
Taichung City, Taiwan
Hong Da Design Workshop
New Taipei City, Taiwan
JIANG, HONG-DA CHIEN, YU-SHU SU, I-CHAN GU, YI LING, YU-RONG CHUNG, YAO-YU