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Seolmeori coldraw fish soup Village / Village restoration project branding

Seolmeori coldraw fish soup Village
Seolmeori coldraw fish soup Village

Discipline: Communication

Discipline: Communication

The "Seolmeori Cold Raw Fish Soup Village" has been transformed into a special tourist zone. The project's branding uses a storytelling strategy, with the logo a variation on a letter resemble a fish head. The simple design is strong and memorable. It became the town of Pohang's distinctive emblem, also boosting the soup's brand prestige. In 2016, the soup was named the best street food and tourism specialty by the Ministry of Agriculture and Fisheries. The logomark is quite versatile. The guide map app is easy to understand, and uses images of nature to convey harmony. The entrance signboard symbolizes a wave. The village's makeover has sparked urban renewal that benefits local residents.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Public Sector / Government

Client / Manufacturer

Handong Design Institute

Handong Design Institute
of Handong Global University
Pohang, South Korea

Design

Handong Design Institute

Handong Design Institute
of Handong Global University
Pohang, South Korea

Jinkoo Lee, Haeun Lee, Kyesu Park