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GiGA Genie is an AI platform brand of KT, the leading telecommunications company in Korea. The platform's logo features a sound wave that represent its core mission, facilitating communication between humans. The logo conveys flexibility and an ability to expand services through the AI platform. It also conveys an emotional approach as a life companion. The symbol delivers diversity and warmth through color gradations and has been applied to various goods, including home interior objects. This merchandising communicates GiGA Genie’s unique philosophy and brand experience. GiGA Genie has already attracted 1.5 million users in a year since the launch of its user-oriented, total communication branding campaign.