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AI platform brand, GiGA Genie / Brand identity

AI platform brand, GiGA Genie
AI platform brand, GiGA Genie

Discipline: Communication

Discipline: Communication

GiGA Genie is an AI platform brand of KT, the leading telecommunications company in Korea. The platform's logo features a sound wave that represent its core mission, facilitating communication between humans. The logo conveys flexibility and an ability to expand services through the AI platform. It also conveys an emotional approach as a life companion. The symbol delivers diversity and warmth through color gradations and has been applied to various goods, including home interior objects. This merchandising communicates GiGA Genie’s unique philosophy and brand experience. GiGA Genie has already attracted 1.5 million users in a year since the launch of its user-oriented, total communication branding campaign.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Korea Telecom

KT
Seoul, South Korea

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Design

Korea Telecom

KT
Seoul, South Korea

Geon Park

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Design

JAworkshop

JAworkshop
Seoul, South Korea

Ah-young Cho, Jieun Jeong

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