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Mercado Da Boca / Signage and typography

Mercado Da Boca
Mercado Da Boca

Discipline: Communication

Discipline: Communication

Mercado da Boca (Market of the Mouth) is a local Brazilian Food Market. Its new logo places the D and B initials side-by-side to form a mouth, the symbol of the market. The logo stands for an open space conducive to conversation, smiling faces, and trying new tastes and foods. The warm and earthy color pallet underscores this welcoming atmosphere and is also a nod to the color of the earth and soil. The typography used in the project has a super-extensive family that allows flexibility in how the brand's signage is used in its contact points. Fruit nets, very common at Brazilian street markets, are used to suspend small informational signs and pictograms.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Mercado Da Boca

Mercado Da Boca
Nova Lima, Brazil

Design

Greco Design

Greco Design
Belo Horizonte, Brazil

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