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Thorndown / Paint packaging

Thorndown
Thorndown

Discipline: Packaging

Discipline: Packaging

The challenge was to create a distinctive packaging solution for a new outdoor paint brand competing in an over-crowded, functional and undifferentiated category, on a start-up budget. Inspired by the UK’s scenic West Country, the brand combines pragmatism with witty flair. Creative, local wildlife imagery represents paint variants, builds emotional appeal and reinforce eco-credentials. A local copywriter ensured language authenticity. A distinctive, easier-to-use tin shape was also developed, without adding to COGs.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Thorndown

Thorndown
Somerset, United Kingdom

Design

Brown&co The Brand Collective Ltd

Brown&co The Brand Collective Ltd
Surrey, United Kingdom

David Bicknell, Alexander Robertson (Creative Directors), Troy Wade (Strategy Director), George Caveney, Troy Wade (Copywriters)

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