Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Xiamen Kaoliang liquor packaging design / Liquor packaging

Xiamen Kaoliang liquor packaging design
Xiamen Kaoliang liquor packaging design

Discipline: Packaging

Discipline: Packaging

The bottle design for Xiamen Kaoliang liquor is designed to break away from the traditional curved design of such products and achieve a non-slip effect. The bottle is inspired by traditional Hokkien red brick architecture, establishing a deep connection between the brand and Hokkien culture. The packing box is made entirely from environmentally friendly lightweight corrugated paper. This is both practical and environmentally friendly, with advantages of light weight, firmness, and good cushioning characteristics.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

XIAMEN KAOLIANG LIQUOR INC.

XIAMEN KAOLIANG LIQUOR INC.
Xiamen, China

Design

FUJIAN PROVINCIAL HUAYI DESIGNING

FUJIAN PROVINCIAL HUAYI DESIGNING
Fu'an City, Fujian, China

Go to profile