Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Brandhaus 7 - Brand Design / Brand design

Brandhaus 7 - Brand Design
Brandhaus 7 - Brand Design

Discipline: Communication

Brandhaus 7 - Brand Design
Brandhaus 7 - Brand Design
Brandhaus 7 - Brand Design
Brandhaus 7 - Brand Design

Discipline: Communication

Brandhaus 7 is a small distillery housed in a 400-year-old farm house deep in Germany's Black Forest. The brand uses only local ingredients to create distinct flavors of superlative quality. The brand design takes it cue from this approach. The key visual is inspired by tree marks typically related to logging. The ingredients and information label on the back side features old topographic maps, an ironic hint about the hidden location of the ingredients. The brand design visualizes the unique production process, the regional rootedness of the company, and the high quality of its distillates: handcrafted spirits from beyond the middle of nowhere.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, Specific country/region: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Brandhaus 7

Brandhaus 7
Bad Griesbach, Germany

Design

jäger&jäger

jäger & jäger
Überlingen, Germany

Regina Jäger Olaf Jäger Tanja Weich

Go to profile