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alsecco is a provider of highly developed and high-quality facade insulation systems, part of the DAW company group. The company wanted a more distinct brand profile and to strengthen its identity as an architectural brand. Design agency jäger & jäger created a 2019 calendar, which presents a wide range of iconic facades. The main creative idea was to depict streets from all over the world as silhouettes together with facade structures from alsecco's portfolio. The back side of each page contains a puzzle titled "Where is this?", which can be solved with hints from unusual stories about each place.
jäger & jäger
Regina Jäger Olaf Jäger Nicola Nolle Michelle Miesel
Marken und Kommunikationsberatung
Jochen Grauer (Beratung)