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HuangRan Traditional Preserved Duck / Food packaging

HuangRan Traditional Preserved Duck
HuangRan Traditional Preserved Duck

Discipline: Packaging

Discipline: Packaging

The design image for this packaging is of a duck breeder carrying a torn sack. The ducks breathe through the holes in the sack. The sense of age reflects the traditional manual curing process of duck, which has an emotional resonance with consumers. Unlike most packages for preserved duck products, this uses traditional Chinese illustration to attract young consumers. The packaging is made of Kraft paper in a folding box, which is environmentally friendly, low cost and can be produced quickly. The packaging also requires no glue, which saves assembly time.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Preaker Design Lab

Changsha Preaker Cultural
Development Co., Ltd.
Changsha, China

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Design

Preaker Design Lab

Changsha Preaker Cultural
Development Co., Ltd.
Changsha, China

Lynn Tsang, Sha Shen,Hong Yang, Jiecui Xiao

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