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UCC Ueshima Coffee stand SCAJ2017 / Trade fair booth

UCC Ueshima Coffee stand SCAJ2017
UCC Ueshima Coffee stand SCAJ2017

Discipline: Interior Architecture

Discipline: Interior Architecture

Based on the concept of UCC COFFEE LABO, this booth let visitors discover the fascination of coffee explored by UCC. Experiential areas propose various ways to enjoy coffee such as ice brewed coffee. Projection mapping on a can of high-grade coffee beans visualizes the inner structure of the can and communicates UCC’s flavor preservation techniques. Throughout the booth, copper is used as a key element, which has been used for coffee appliances for generations. Copper pipes provide a spatial effect and illustrate the functionality of serving coffee. The booth embodies UCC’s philosophy and technique of preparing a cup of coffee.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

UCC Ueshima Coffee Co., Ltd.

UCC Ueshima Coffee Co., Ltd.
Tokyo, Japan

Design

Hakuten Corporation

Hakuten Corporation
Tokyo, Japan

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