Sign up for an Award
Participate with your entry in one of our professional or student awards.
Sign up for an awardLearn more:
Unsupported browser
You are using an outdated browser. Please upgrade your browser to improve your experience.
The first visual design for Sunac 181 adopted a minimalist, elegant theme. The design colors were ash tones coupled with abundant white space and some text. The effect was a simple but textured visual system. But simple does not mean reduced. The visual design struck just the right balance. The redesign for 181 followed this approach from the get-go, conveying the necessary information to the target audience but with an extremely simple visual language. The design system calls to mind words like simple, generous, high-end, textured and technological, right in line with the client's wishes.
WWS (BEIJING) CULTURAL
PROPAGATION CO., LTD.
Tianjin, China
Chengfu Wang, Peng Chen, Junjie Zhao