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181 brand visual design system / Brand visual design system

181 brand visual design system

Discipline: Communication

181 brand visual design system

Discipline: Communication

The first visual design for Sunac 181 adopted a minimalist, elegant theme. The design colors were ash tones coupled with abundant white space and some text. The effect was a simple but textured visual system. But simple does not mean reduced. The visual design struck just the right balance. The redesign for 181 followed this approach from the get-go, conveying the necessary information to the target audience but with an extremely simple visual language. The design system calls to mind words like simple, generous, high-end, textured and technological, right in line with the client's wishes.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

SUNAC

SUNAC
WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.
Tianjin, China

Design

WWS (BEIJING) CULTURAL PROPAGATION CO.,LTD

WWS (BEIJING) CULTURAL
PROPAGATION CO., LTD.
Tianjin, China

Chengfu Wang, Peng Chen, Junjie Zhao

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