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The first visual design for Sunac 181 adopted a minimalist, elegant theme. The design colors were ash tones coupled with abundant white space and some text. The effect was a simple but textured visual system. But simple does not mean reduced. The visual design struck just the right balance. The redesign for 181 followed this approach from the get-go, conveying the necessary information to the target audience but with an extremely simple visual language. The design system calls to mind words like simple, generous, high-end, textured and technological, right in line with the client's wishes.
WWS (BEIJING) CULTURAL PROPAGATION CO., LTD.
WWS (BEIJING) CULTURAL
PROPAGATION CO., LTD.
Chengfu Wang, Peng Chen, Junjie Zhao