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Amorepacific Color Tailor Mobile Application / Mobile app

Amorepacific Color Tailor Mobile Application
Amorepacific Color Tailor Mobile Application

Discipline: Communication

Discipline: Communication

This app is all about lips: a platform that helps users find just the right lip color based on a variety of colors and textures. The audience is women in their 20s and 30s. The app offers them suggestions of striking lip colors and factors in color trends and color matching to derive its recommendations. Unlike the more commercial UIs that only display product images, the Amore Pacific app uses a mobile UX / UI design that accounts for users' age and their personal preferences regarding lip products.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amore Pacific
Yongsan-gu, Seoul, South Korea

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Design

VINYLC

VINYL C
Seoul, South Korea

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