Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Most private homepages are used as personal photo-galleries. Our task was therefore to develop a sales platform for T-Online homepage-packages which focused on an on-line photo-gallery.
In order to appeal to the target group in an unconventional, innovative way, a highly spectacular platform was created: The Online Palm-Reader, a playful and witty idea whereby users place their hand onto the screen and their future is foretold via a virtual scan. Naturally, the outcome of each “reading” is that the user is encouraged to place an order for a homepage, at a discount of €44.80.
The Online Palm-Reader achieved the desired sales success via viral means and with a minimal media budget.
T-Online International AG
Robert & Horst Marketing GmbH