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Brand Experience meets R&D: The ThyssenKrupp Elevator high-tech Test Tower is much more than just a building for research and development, it is a place for intensive exchange with corporate customers and the public. A modular scenography was created for the three showrooms Vision Space, Insight Area, and Viewing Platform. Together, these spaces meld into an additive customer journey. Spatial cinematic staging, a mixed reality production combining the components of the drive technology with virtual elements, and further digital applications all give insights into the revolutionary lift technology, ThyssenKrupp as a company and the tower itself.
thyssenkrupp Elevator AG
Milla & Partner
Sebastian Letz, Marc Schleiss, Turan O. S. Tehrani, Anna Brinkschulte, Paul Kusmaul, Iris Schwarz, Mesut Kaja, Klangerfinder GmbH