Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

thyssenkrupp Elevator Test Tower Visitor Center / Showroom

thyssenkrupp Elevator Test Tower Visitor Center
thyssenkrupp Elevator Test Tower Visitor Center

Discipline: Interior Architecture

Discipline: Interior Architecture

Brand Experience meets R&D: The ThyssenKrupp Elevator high-tech Test Tower is much more than just a building for research and development, it is a place for intensive exchange with corporate customers and the public. A modular scenography was created for the three showrooms Vision Space, Insight Area, and Viewing Platform. Together, these spaces meld into an additive customer journey. Spatial cinematic staging, a mixed reality production combining the components of the drive technology with virtual elements, and further digital applications all give insights into the revolutionary lift technology, ThyssenKrupp as a company and the tower itself.

  • TARGET GROUPS Trade / Industry, Other target groups: the general public

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


thyssenkrupp Elevator AG
Essen, Germany

Go to profile

Milla & Partner

Milla & Partner
Stuttgart, Germany

Sebastian Letz, Marc Schleiss, Turan O. S. Tehrani, Anna Brinkschulte, Paul Kusmaul, Iris Schwarz, Mesut Kaja, Klangerfinder GmbH

Go to profile