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thyssenkrupp Elevator Test Tower Visitor Center / Showroom

thyssenkrupp Elevator Test Tower Visitor Center
thyssenkrupp Elevator Test Tower Visitor Center

Discipline: Interior Architecture

Discipline: Interior Architecture

Brand Experience meets R&D: The ThyssenKrupp Elevator high-tech Test Tower is much more than just a building for research and development, it is a place for intensive exchange with corporate customers and the public. A modular scenography was created for the three showrooms Vision Space, Insight Area, and Viewing Platform. Together, these spaces meld into an additive customer journey. Spatial cinematic staging, a mixed reality production combining the components of the drive technology with virtual elements, and further digital applications all give insights into the revolutionary lift technology, ThyssenKrupp as a company and the tower itself.

  • TARGET GROUPS Trade / Industry, Other target groups: the general public

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

ThyssenKrupp

thyssenkrupp Elevator AG
Essen, Germany

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Design

Milla & Partner

Milla & Partner
Stuttgart, Germany

Sebastian Letz, Marc Schleiss, Turan O. S. Tehrani, Anna Brinkschulte, Paul Kusmaul, Iris Schwarz, Mesut Kaja, Klangerfinder GmbH

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