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Rhythm of Tea / Tea packaging

Rhythm of Tea
Rhythm of Tea

Discipline: Packaging

Discipline: Packaging

Tea is the favorite drink of the Chinese. The "Cong" is a jade cylinder, which was used in ancient China for sacrifices. The designers based the packaging design on the structure of "Cong", with a three-layered structure. There are four tea boxes on each layer, and each box has an embossed Chinese character on the front. The font used is "Small Seal Script", an ancient Chinese calligraphy. Each character represents a different kind of tea, and 12 corresponding teas can be placed in the 12 tea boxes. The package is decorated with Chinese calligraphy, which satisfies users’ desire to collect different tea varieties.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Rice Advertising

Rice Advertising Co., Ltd.
New Taipei City, Taiwan

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Design

Chihlee Institute of Technology

Chihlee University of Technology
New Taipei City, Taiwan

Yu-Han Ma, Ji-Yun Liu, Chen-Hao Pang (Design) Ya-Ting Chang (Copy writer) Shih-Lun Chen (Supervising professor)

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