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AEG / Electrolux, IFA 2017 / Trade fair booth

AEG / Electrolux, IFA 2017
AEG / Electrolux, IFA 2017

Discipline: Interior Architecture

Discipline: Interior Architecture

What does the world's largest home appliance manufacturer Electrolux and its premium brand AEG stand for? One year after the launch of the new corporate design, Dart focuses on the company's sustainable way of thinking and acting. Not stoves and washing machines, but the conscious handling of food and clothing is staged with the active involvement of the visitors. Now intensified, the brand world is getting darker with warm colors and dramatic lighting that draws the attention to the deliberately reduced number of exhibits. Embedded in realistic, activating scenes, visitors are encouraged to interact with the brand’s heroes.


  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Electrolux Group

Electrolux Appliances AB
Business Sector EMA-EMEA
Stockholm, Sweden

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D'art Design Gruppe GmbH

D’art Design Gruppe GmbH
Neuss, Germany

Jochen Simon / Creative Direction Melanie Höller, Tobias Thies / Interior Design Louisa Georg, Katharina Uhrlau / Art Direction

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