Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
What does the world's largest home appliance manufacturer Electrolux and its premium brand AEG stand for? One year after the launch of the new corporate design, Dart focuses on the company's sustainable way of thinking and acting. Not stoves and washing machines, but the conscious handling of food and clothing is staged with the active involvement of the visitors. Now intensified, the brand world is getting darker with warm colors and dramatic lighting that draws the attention to the deliberately reduced number of exhibits. Embedded in realistic, activating scenes, visitors are encouraged to interact with the brand’s heroes.
Electrolux Appliances AB
Business Sector EMA-EMEA
D’art Design Gruppe GmbH
Jochen Simon / Creative Direction Melanie Höller, Tobias Thies / Interior Design Louisa Georg, Katharina Uhrlau / Art Direction