Mobike Brand image design / Branding

This set of illustrations was designed to help Mobike build its own brand recognition system. The illustrations feature modular graphics, basic building block elements that are used to quickly create scenes and express the brand's uniqueness. Be they buildings or products, the elements themselves are comprised of simple circles and straight lines, the foundation of the brand's graphic language and also symbols of the bicycle. The elements can be dissected and recombined, expressing the great flexibility of the Mobike brand. The branding uses the simplest geometry to quickly depict images such as buildings and people, making them ideal for fast production of creative communication media.