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Primona Brand Design / Food branding

Primona Brand Design
Primona Brand Design

Discipline: Communication

Primona Brand Design

Discipline: Communication

In Taiwan, chicken essence brands usually opt for visuals that are traditional or Asian in style, thus limiting their expansion onto the international market. The Primona rebranding project set out to give the brand an entry onto the international market and set it apart from other competitors. The design agency created a round chicken logo for Primona's popular chicken essence. The friendly, iconic emblem strengthens the Primona brand identity and signals the high quality of its healthy food products. The branding also created a complete gifting set for Primona chicken essence, wowing consumers with its sophisticated unique look and creating quite a buzz in the Taiwanese chicken essence market.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Primona Ltd.

Primona Ltd.
Taipei, Taiwan

Design

Process

Process Ltd. (Taipei)
Brand Design and Strategy
Taipei, Taiwan

Xinhong Yeh (Design Director) Eting Liao (Brand Designer) Estela Lin (Motion Designer) Jules Li (Consulting Director) Kaiching Liu (Brand Consultant) Angel Yang (Account Manager)

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Design

dot dot studio

dot dot studio
Interior design
New Taipei City, Taiwan

Minchin Hsu (Design Director) Hsiaochieh Chou (Design Manager)