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YueYangLouJi / Water packaging

YueYangLouJi
YueYangLouJi

Discipline: Packaging

Discipline: Packaging

This mineral water is named after a well known ancient Chinese story in which the author expressed his inner feelings by describing the view from a famous tower. The packaging designers decided not to focus on the tower, but instead selected some expressions from the prose and integrated them into the label design. The new design improves the visual effect and offers more room for appreciation. There are six sets in each box and each set includes four bottles with varied label designs that offers consumers more visual experience.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME Other duration: Six months

  • DATE OF LAUNCH 2018

Client / Manufacturer

Hunan Nanshan Mineral Water Co., Ltd.

Hunan Nanshan Mineral Water Co., Ltd.
YueYang, China

Design

ShenZhen Lingyun creative packaging design Co., Ltd.

ShenZhen Lingyun Creative Packaging Design Co., Ltd.
Shenzhen, China

XiongBo Deng

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