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HeGan / Liquor packaging

HeGan
HeGan

Discipline: Packaging

Discipline: Packaging

This is a liquor product from Shaanxi Province, China. In Chinese, the product name (何干) sounds very similar to “hegan”, which means to "drink up". Chinese people tend to turn the container over after drinking up, showing that they indeed have drunk all the liquor. This custom is captured and visualized in the design with three bowls stacked upside down. This design also captures the bold and passionate spirit of the people of Shaanxi. The unique product appearance also helps to imprint the brand in consumers’ memories.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME Other duration: Three months

  • DATE OF LAUNCH 2018

Client / Manufacturer

Shaanxi Tianmu Industrial Co., Ltd.

Shaanxi Tianmu Industrial Co., Ltd.
AnQing, China

Design

ShenZhen Lingyun creative packaging design Co., Ltd.

ShenZhen Lingyun Creative Packaging Design Co., Ltd.
Shenzhen, China

XiongBo Deng, Min Lin

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