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TianJinWei / Liquor packaging

TianJinWei
TianJinWei

Discipline: Packaging

Discipline: Packaging

This spirit brand comes from Tianjin City, China. As the only city with a precise record of establishment in ancient China, it was named by the Yongle Emperor (the third emperor of the Ming dynasty, who reigned from 1402 to 1424) who began his quest for power here and literally means the 'ferry of the Emperor'. To echo this history, the idiom “carp jumps over the Dragon Gate” (meaning raising one’s social status) is expressed in the form of an illustration. The design arouses consumers’ interests in their native culture. This innovative packaging has driven a visible increase in sales since the launch of the product.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME Other duration: Three months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Tianjin YuYang Liquor Industry Co., Ltd.

Tianjin YuYang Liquor Industry Co., Ltd.
TianJin, China

Design

ShenZhen Lingyun creative packaging design Co., Ltd.

ShenZhen Lingyun Creative Packaging Design Co., Ltd.
Shenzhen, China

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