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As e-commerce sales break new records every year, we are producing mountains of packaging waste. In response to this problem, Taiwan's BenQ have simplified and reduced their electronic product packaging, creating an outer box that both cushions and protects. It has passed drop and crash tests without additional padding. The concealed package handle has a flat surface, economizing storage and transport space. Unpacking is greatly simplified, requiring only one step to remove the product. The non-composite molded pulp materials are easy to recycle, and contain waterproof components that protect the box against moisture deformation.