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Taishou - Condiment Packaging Design / Food packaging

Taishou - Condiment Packaging Design
Taishou - Condiment Packaging Design

Discipline: Packaging

Discipline: Packaging

This is the packaging design of a vinegar product. The brand name of “Taishou” conveys the impression of royalty. Animal imagery is playfully combined with this leitmotif in a highly stylized cartoon approach. The idea behind the use of 'royal' imagery was to convey the sense of ancient tradition behind Chinese vinegar. The design also represents a modern merging of Chinese and Western styles.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

Shenzhen Excel Brand Design ConsuIt

Shenzhen Excel Brand Design ConsuIt
Shenzhen, China

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Design

Shenzhen Excel Brand Design ConsuIt

Shenzhen Excel Brand Design ConsuIt
Shenzhen, China

Go to profile