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OMNITURM — Work Life United / Website

OMNITURM — Work Life United
OMNITURM — Work Life United

Discipline: Communication

Discipline: Communication

The real estate company Tishman Speyer is developing the OMNITURM, together with star architect Bjarke Ingels. The building will be the first skyscraper in Germany that combines work, living and public space. The branding and the website, the key marketing tool, are set to communicate the brand’s triad of "Work Life United," where traditional consulting businesses, luxurious lifestyle and innovative start-ups come together. A classical, elegant logo expresses luxury and lifestyle. At the design level, the architecture connotes practicality and rigor, a nod to style elements of the digital world and the potential they hold.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Tishman Speyer Properties Deutschla

Tishman Speyer Properties Deutschla
Frankfurt am Main, Germany

Design

Hauser Lacour

hauser lacour GmbH
Frankfurt a. M., Germany

Stefan Hauser (Creative Direction) Natascha Doller (Project Management) Felix Müthe, Tobias Küsters, Dörte Fischer (Art Direction)

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Design

DTSi

DTSi
Trier, Germany

Igor Steingrad, Frontend Development

Design

ANQER GmbH

ANQER GmbH
Frankfurt am Main, Germany

Simon Hebler, Film Production