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These new straighteners deliver bright and shiny hair finishing, while reducing hair breakage. They feature an improved heat-up time, from 60 to just 30 seconds for faster straightening, and more settings to suit different uses. The wider and texture highlighted heat area and a tapered handle help users to hold it comfortably and safely. Together with an integrated intuitive UI, the inner arm housing is shaped to enhance visibility and reveal the technology of the keratin-infused heating plates. A gloss outline around the arms and outstanding heating plate color draw extra attention to where the straightening occurs.