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Vorwerk Annual Report 2017 / Annual report

Vorwerk Annual Report 2017
Vorwerk Annual Report 2017

Discipline: Communication

Discipline: Communication

Feeling—the meta-theme of Vorwerk's 2017 Annual Report—is presented with humor, sensitivity and emotion. Those same qualities apply to the report's contents, design and layout, both print and digital. Feelings based on needs also play a key role in the Vorwerk brand universe. The print report resembles a premium-quality book, underscoring the values Vorwerk embraces, and functions as the tangible counterpart to the online report being published for the first time. What the print report achieves with haptics and design, the online edition translates into innovative, audiovisual features, such as an emotions bot.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Other target groups: press, employees

  • TARGET REGIONS Europe, Specific country/region: Germany

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


Vorwerk & Co. KG
Wuppertal, Germany

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heureka GmbH

heureka GmbH
Essen, Germany

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