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Melon Branding / Music service branding

Melon Branding
Melon Branding

Discipline: Communication

Melon Branding
Melon Branding
Melon Branding
Melon Branding
Melon Branding

Discipline: Communication

Melon is one of the leading music streaming platforms in Korea. The brand has scored first place in the Korea First Brand Awards customer satisfaction category for 10 years in a row, a testament to its popularity. Melon is committed to the mission of enriching everyday life through music, which the company wanted to express in its new branding. The redesign's goal was to promote the music service's “Music-Life Connect” philosophy, but without losing sight of its core function to provide the best quality in music streaming.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Kakao Corp.

kakao
Seongnam-si, Gyeonggi-do, South Korea

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Design

Kakao Corp.

kakao
Seongnam-si, Gyeonggi-do, South Korea

Melon Design Team

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