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Melon is one of the leading music streaming platforms in Korea. The brand has scored first place in the Korea First Brand Awards customer satisfaction category for 10 years in a row, a testament to its popularity. Melon is committed to the mission of enriching everyday life through music, which the company wanted to express in its new branding. The redesign's goal was to promote the music service's “Music-Life Connect” philosophy, but without losing sight of its core function to provide the best quality in music streaming.