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Volkswagen International Partner Meeting 2017 / Event

Volkswagen International Partner Meeting 2017
Volkswagen International Partner Meeting 2017

Discipline: Communication

Discipline: Communication

Over three days, Volkswagen presented its new brand alignment to over 4,000 dealers and importers at the "Volkswagen International Partner Meeting 2017" held at the Berlin Kraftwerk. The interactive event included dynamic reveals and presentations, video displays, an augmented reality show and audience participation. The light show relied on 64 spots of light to visually communicate the theme of the event : Together. Always. In the evening, guests from over 47 nations were treated to a culinary smorgasbord of Asian sushi, American burgers, Russian pelmeni and the famous “Berliner Currywurst.” “Global marketplace” was the dining room concept, “urban food” the theme.

  • TARGET GROUPS Other target groups: Importers and dealers

  • TARGET REGIONS Specific country/region: Worldwide

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Volkswagen

Volkswagen AG
Wolfsburg, Germany

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Design

BLACKSPACE

BLACKSPACE GmbH
München, Germany

Jens Gasde, Johannes Hutterer, Melanie Molnar, Jürgen Titz, Robert Soschinski, Simone Grütter, Violetta Buzinnik

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