Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

G70 Festival / Event

G70 Festival
G70 Festival

Discipline: Communication

G70 Festival
G70 Festival
G70 Festival

Discipline: Communication

During the automotive industry's annual meet-up at the IAA in Frankfurt, Genesis Motor Company gave its home town Seoul a present: 20,000 free tickets to a unique event in the city’s iconic Olympic Park to mark the launch of the company's new G70. The three-hour music festival featured Gwen Stefani, Andra Day, and CL. They performed on a stage entirely made up of LEDs illuminated by a unique motion design concept that constantly transformed the atmosphere and look of the venue.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: South Korea

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Genesis Motor Company

Genesis Motor Company
Senior Vice President | HEAD OF GEN
Seoul, South Korea



München, Germany

Managing Partner Creative, Marc Ziegler, BLACKSPACE Global CCO, Jeremy Craigen, Innocean, Production GCD, Bob Rayburn, Innocean, Production Director,

Go to profile