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G70 Festival / Event

G70 Festival
G70 Festival

Discipline: Communication

G70 Festival
G70 Festival
G70 Festival

Discipline: Communication

During the automotive industry's annual meet-up at the IAA in Frankfurt, Genesis Motor Company gave its home town Seoul a present: 20,000 free tickets to a unique event in the city’s iconic Olympic Park to mark the launch of the company's new G70. The three-hour music festival featured Gwen Stefani, Andra Day, and CL. They performed on a stage entirely made up of LEDs illuminated by a unique motion design concept that constantly transformed the atmosphere and look of the venue.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: South Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Genesis Motor Company

Genesis Motor Company
Senior Vice President | HEAD OF GEN
Seoul, South Korea

Design

BLACKSPACE

BLACKSPACE GmbH
München, Germany

Managing Partner Creative, Marc Ziegler, BLACKSPACE Global CCO, Jeremy Craigen, Innocean, Production GCD, Bob Rayburn, Innocean, Production Director,

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