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SKY Girls BW / Anti-Tobacco Social Marketing, Teen Girls Botswana

SKY Girls BW
SKY Girls BW
SKY Girls BW
SKY Girls BW
SKY Girls BW
SKY Girls BW
SKY Girls BW

Approximately 90% of all smokers start before the age of 18, indicating that if someone reaches this age without trying smoking, they are unlikely to ever start. Although smoking rates are falling globally, the rate is increasing rapidly amongst females in Sub-Saharan Africa. SKY Girls Botswana empowers girls to stay tobacco-free by appealing to the things they love, including fashion, friends, music and dance - using a magazine, social media, events, a radio drama and other platforms. Ultimately, by increasing confidence and resilience, more girls will make it to the all-important age of 18 without smoking, or giving into other pressures.

Client / Manufacturer

Social Dialogue Organisation

Social Dialogue Organisation
P O Box BO 302, Bontleng, Gaborone
Gaborone, Botswana

Design

Social Dialogue Organisation

Social Dialogue Organisation
P O Box BO 302, Bontleng, Gaborone
Gaborone, Botswana