Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Lufthansa Brand Relaunch / CI/CD relaunch

Lufthansa Brand Relaunch
Lufthansa Brand Relaunch

Discipline: Communication

Discipline: Communication

In 2018, Lufthansa’s crane logo turned 100. The airline saw this anniversary as an opportunity for a design relaunch in line with the new requirements of ever increasing digitalization and globalization. The brand’s strategic repositioning focuses on a new definition of "premium" and on having empathy for people in their various contexts. Accordingly, an iconic, minimalist corporate design has been developed that is contemporary and also expresses even higher quality than the previous version.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Deutsche Lufthansa

Deutsche Lufthansa AG
Frankfurt/Main, Germany

Go to profile
Design

Martin et Karczinski

Martin et Karczinski
Munich, Germany

Alexander Schlaubitz Nicole Mies Ronald Wild Gerhard Kaltenborn Peter Martin Alexander Beutel Johannes Kemnitzer Birte Helms

Go to profile