Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

The Grammar of Smell Narratives / The future of storytelling

The Grammar of Smell Narratives
The Grammar of Smell Narratives

Smell is the most underutilized sensation. Smell is the strongest sensation that associates closely with our memory. But what is "smell narratives?" How can a smell story be defined? What are the key elements of a smell story? What makes smell stories and smell storytelling great, entertaining, meaningful and memorable? How might we master smell as a way to convey information in the future? what's the form factor of smell device?


Intentional craft

Intentional craft
San Francisco, United States

Yufan Jiang,
California college of the Arts