Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

1000 Miglia / Corporate identity

1000 Miglia
1000 Miglia

Discipline: Communication

1000 Miglia
1000 Miglia
1000 Miglia

Discipline: Communication

1000 Miglia wanted to expand its brand to improve its commercial reach and also incorporate lifestyle elements. Starting with the old logo to maintain a connection with the past, the CI redesign focused on positioning the brand in the future. The designers developed a new system of arrows in a modern and abstract style as a basis to create balanced compositions with either single arrows as elements or groupings. The redesign adopted two new colors, blue and gold, expanding on the brand's original red and white to create a sophisticated elegance but with a modern look. The typography conveys a sense of movement through the use of slightly elongated and flattened shapes that communicate the concept of speed.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

1000 Miglia

1000 Miglia
Brescia, Italy

Design

Nascent Design

Nascent Design
Milan, Italy

Go to profile