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The BIG-BOBBY-CAR is the most famous ride-on toy car for kids. Its 30 years old, its a design classic and its cult. Preserve the 30-year tradition, solve problems and invent new features: this was our guideline for designing the NEW-BIG-BOBBY-CAR. The new design, developed in cooperation between crosscreative and BIG-Spielwarenfabrik, has improved production processes and ergonomics and has made the toy car more playful. The product graphics and packaging design were also developed by crosscreative.
BIG SPIELWAREN GmbH & Co. KG
Manuel Aydt, Tom Nassal