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NEW-BIG-BOBBY-CAR / Toy car

NEW-BIG-BOBBY-CAR

Discipline: Product

Discipline: Product

The BIG-BOBBY-CAR is the most famous ride-on toy car for kids. It’s 30 years old, it’s a design classic and it’s cult. Preserve the 30-year tradition, solve problems and invent new features: this was our guideline for designing the NEW-BIG-BOBBY-CAR. The new design, developed in cooperation between crosscreative and BIG-Spielwarenfabrik, has improved production processes and ergonomics and has made the toy car more playful. The product graphics and packaging design were also developed by crosscreative.

Client / Manufacturer

BIG SPIELWAREN GmbH & Co. KG

BIG SPIELWAREN GmbH & Co. KG
Fürth, Germany

Design

crosscreative designstudios

crosscreative designstudios
Pforzheim, Germany

Manuel Aydt, Tom Nassal

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