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2D4 Brand Design / Brand design

2D4 Brand Design
2D4 Brand Design

Discipline: Communication

Discipline: Communication

2D4 is a South Korean cosmetic brand that targets teens and young adults ages 15 to 24. These consumers tend to prefer brands packaged in pink or pastel colors, a palette that communicates youth and beauty. However, interviews with this target demographic revealed that while they do like products with a pop or young color scheme, they also want the classic and luxurious designs often preferred by adults. The cosmetic manufacturer took note, designing a new brand based on the keywords classic, pop and young. The packaging for the new line relies on three CMF elements: the color black for clarity; the hologram for luxurious glamour; and translucent texture for flawless skin.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Specific sub-group: 1524 age group in South Korea.

Client / Manufacturer

CJ ENM

CJ ENM
Seoul, South Korea

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Design

CJ ENM

CJ ENM
Seoul, South Korea

Hyunhee Uhm Seungkwan Kang Jihyun Song

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