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Jing cui -wine set / Liquor packaging

Jing cui -wine set
Jing cui -wine set

Discipline: Packaging

Discipline: Packaging

This original bottle is inspired by the shape of bamboo joints. The designers sought to express the elegant drinking ritual that Shui Jing Fang-Jingcui gives to consumers. Shui Jing Fang-Jingcui selects liquors that have been aged for more than 10 years. The selected liquor is filtrated through bamboo charcoal from the south of Sichuan province. So, every drop of Shui Jing Fang-Jingcui is extremely pure. In Chinese culture, bamboo represents nobility. Using bamboo as a design element fully embodies the essence of Shui Jing Fang-Jingcui in pursuit of extreme purity and a sophisticated drinking experience.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Sichuan Swellfun Co., Ltd.

Sichuan Swellfun Co., Ltd.
Chengdu, China

Design

Chengdu beilingjun co., Ltd.

Chengdu Beilingjun Co., Ltd.
Chengdu, China

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