Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Liu Yuan Tea Space / Brand identity

Liu Yuan Tea Space
Liu Yuan Tea Space

Discipline: Communication

Liu Yuan Tea Space
Liu Yuan Tea Space
Liu Yuan Tea Space
Liu Yuan Tea Space
Liu Yuan Tea Space

Discipline: Communication

“Liu Yuan Tea Space” is an exhibition space that explores the culture of tea. The space deftly combines art and commerce, catering to clients who look for artistry in places where they drink tea. The tea space achieved this pairing in its branding by using typical marks associated with the process of making tea. The graphics incorporate these elements in various configurations. They are also elegantly combined with the space's Liu Yuan logo to express the relationship between containers and objects, people and tea, culture and space.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME Other duration: 6 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Liu Yuan Tea Space

Liu Yuan Tea Space
Luoyang, China

Design

Brand Zhi

Brand Zhi
Chengdu, China

Go to profile