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360° Re.Branding for B2B Agency APTLY / 360° re-branding

360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY

Discipline: Communication

360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY
360° Re.Branding for B2B Agency APTLY

Discipline: Communication

The task was to rebrand the identity of the B2B consulting agency APTLY. The original brand concept was limited by a lack of a consistent signature look and design vocabulary, making it difficult to use in cross-media or device communication. The rebranding started with the creation of a symbol matrix based on the basic shapes of the original company logo. A simple set of rules was applied to the matrix, generating more than 16,000 glyphs. The 360° rebranding included a complete digital and physical brand messaging system, which is currently being rolled out across all of APTLY's relevant communication channels.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Other target groups: B2B, Specific sub-group: Technology companies with focus on digital transformation

Client / Manufacturer

APTLY GmbH.

APTLY GmbH.
Smarter Business Solutions.
Köln, Germany

Design

Reichert-Young

Reichert-Young
Köln, Germany

Creative Director and Design Lead: Patrick Reichert-Young

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