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Audi Dealermeeting Cannes 2017 / Event

Audi Dealermeeting Cannes 2017
Audi Dealermeeting Cannes 2017

Discipline: Communication

Audi Dealermeeting Cannes 2017
Audi Dealermeeting Cannes 2017
Audi Dealermeeting Cannes 2017
Audi Dealermeeting Cannes 2017
Audi Dealermeeting Cannes 2017

Discipline: Communication

Audi is the forerunner in AI technology. At the 2017 Dealer Meeting in Cannes, France, the auto manufacturer transformed itself into an AI experience. They took their audience to the epicenter of Audi AI: the server room, which is adaptable and teachable, just like Audi. The exhibition space functioned as a versatile server room that interlinked topics. It also served as a stage for the product show. The spectacle's key message was: “Audi is learning.” The scenario showcased intelligent cars with data streams. A new data tunnel was opened to introduce the next chapter and offer deeper insight into Audi AI, with the takeaway crystal clear: the future belongs to Audi.

  • TARGET GROUPS Consumer / User, Other target groups: car dealer

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

SCHMIDHUBER

SCHMIDHUBER / MUTABOR
München / Hamburg, Germany

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