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Volkswagen Touareg Dakar Special / Microsite

Volkswagen Touareg Dakar Special
Volkswagen Touareg Dakar Special

Discipline: Communication

Discipline: Communication

The aim of the “Special” was to bring the Dakar Rally motorsport legend to life on the internet. Instead of focusing on the latest coverage of this racing event the adventure itself is given exclusive attention. The split screen offers a variety of information: on the left an interactive map is superimposed on the video loop conveying the infinity of the desert. On the right the composition of the video loop and its various elements create a life-like atmosphere. Wireframe Touareg models on each emphases the technical aspects and offer a visual contrast.

Client / Manufacturer


Volkswagen AG
Wolfsburg, Germany

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argonauten360 GmbH

argonauten360 GmbH
Berlin, Germany