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GU XIAO JIU / Liquor packaging

GU XIAO JIU
GU XIAO JIU

Discipline: Packaging

Discipline: Packaging

The inspiration for this packaging design is the shape of a single grain. The aim was to express the origin and nature of all objects in the universe. To bring everything back to first principles; in this case, the seed that produces the malt for distillation. With the grain-shaped bottle in one’s hands, the consumer becomes aware of the origin of the liquor and gains a deeper appreciation of the fine spirit and the process of its creation.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

Sichuan Shi Quan Jiu Mei Co., Ltd.

Sichuan Shi Quan Jiu Mei Co., Ltd.
Chengdu, China

Design

Chengdu beilingjun co., Ltd.

Chengdu Beilingjun Co., Ltd.
Chengdu, China

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