GU XIAO JIU
GU XIAO JIU
GU XIAO JIU
GU XIAO JIU
2019

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GU XIAO JIU

Liquor packaging

The inspiration for this packaging design is the shape of a single grain. The aim was to express the origin and nature of all objects in the universe. To bring everything back to first principles; in this case, the seed that produces the malt for distillation. With the grain-shaped bottle in one’s hands, the consumer becomes aware of the origin of the liquor and gains a deeper appreciation of the fine spirit and the process of its creation.

Client / Manufacturer

Sichuan Shi Quan Jiu Mei Co., Ltd.

Chengdu, CN
Design

Chengdu Beilingjun Co., Ltd.

Chengdu, CN
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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