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Spuren hinterlassen / Trade fair booth

Spuren hinterlassen
Spuren hinterlassen

Discipline: Interior Architecture

Discipline: Interior Architecture

The focal point is a black cube, upon which the illuminated red brand presentation resembles colorful spotlights on a dark theater curtain. The stylized curtain opens on one corner of the stand, in imposing width and full height over two floors with an expansive inviting gesture: It draws the attention of the audience to the stage of the ingenious brand world of Steitz Secura, a world that represents the new brand image. The highlight of the brand foyer is a sculptural staging of 600 floating elements, whose lower rows serve as a visually weightless product presentation. Its form is based on the backbone ā€œSā€ of the brand.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Steitz Secura GmbH & Co.KG

Steitz Secura GmbH & Co.KG
Kirchheimbolanden, Germany

Design

atelier seitz GmbH

Atelier Seitz GmbH
Niederneuching, Germany

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