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LESS IS MORE / Environmental protection


Asan city streets are experiencing serious problems due to overflowing garbage. Citizens
do not realize that the mess of streets is an environmental issue. Small environmental
pollution is a cause of global warming and causes serious problems not only in cities but
also in endangered animals.
We conducted a garbage bag design project with Asan city to solve this problem.
The idea of the project was to use the vision of polar bears and whales among the most recognized endangered animals, and to fill up the ocean with waste using the transparent media of garbage bags.

Client / Manufacturer

Asan City Hall

Asan City Hall
Asan, South Korea


SMVD design institute

SMVD design institute
Seoul, South Korea