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WAJOS CI / Brand design

WAJOS CI
WAJOS CI

Discipline: Communication

Discipline: Communication

Gourmet manufacturer Wajos tasked Fuenfwerken Design to devise a new corporate design, complete with packaging, store elements and other applications for use on a wide variety of media. The new logo is purist and modern, a self-assured expression of Wajos. The agency also designed a seal as a premium finish for packaging and chalcographic prints. The typography is a colorful mix that is as lively and diverse as the gourmet character of Wajos products. The company now presents a contemporary and modern look. The main product categories were also standardized in terms of visuals and are now more closely in sync with the needs of the brand's consumers.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Wajos GmbH

Wajos GmbH
Dohr, Germany

Design

Fuenfwerken Design

Fuenfwerken Design AG
Wiesbaden, Germany

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