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Das Markenspiel / Poster

Das Markenspiel

Discipline: Communication

Discipline: Communication

The basic idea for the realization of this poster was to show the characteristic feature of a brand. In other words, to how little can one reduce the visual appearance of a brand while still keeping it recognizable? How many different or even similar outlines are used to ensure visual uniqueness? And how often does this lead to confusion of the brands? Simply looking at the poster was the starting point of interactivity. A quiz. Who knows which brands? And as if this weren’t enough: who knows the according slogans too? We then developed a sheet of paper sized DIN A5 with small adhesive labels, which contained slogans, product categories, branch characteristics etc. in alphabetical order. These stickers had then to be assigned to the according logo on the back of the poster. The correct attribution would then lead to a password – the solution of the puzzle.

Client / Manufacturer

Wissenschaftsstadt Darmstadt

Wissenschaftsstadt Darmstadt
Institut Mathildenhöhe
Darmstadt, Germany



Konzept und Design
Darmstadt, Germany