Panda Cycle / Social Campagin for Good

Panda Cycle is a social brand, aiming towards a better future. It consists of a panda bear as a motivational figure, for encouraging people, especially children, towards positive attitudes and actions. With TV ads, billboards and additional products like stickers and badges, it provides emotional support. This can be critical for children, for they are easily swayed by such figures and pointing them towards right way. Panda also becomes a character they can relate with the “Why can’t you” phrase, thus increasing it’s relationship with the target group.