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To keep the new identity of the Bayern LB present, STI produced and co-packed a starter kit, which looks like the new logo of the company. The shape of the packaging equals the blue diamond of the logo, which represents the companys Bavarian roots. The packaging contains several advertising and communication media, which, from the biro to the mouse pad, intend to keep the brand in spotlight. The three-dimensional adaptation of the logo in the packaging guarantees the worldwide optimal realization of the new corporate design of the Bayern LB.