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PANBOO / Brand Project


When we see the panda, a national treasure of China, we must think about the bamboo intangible cultural
heritage Inheritor, a national treasure of China as well.The living environments of both Panda and bamboo
craftsmen are changing too fast to live. It becomes imminent to help them. We found that now the traditional bamboo craftsmen couldn't live depends on their skills, while the bamboo culture is far away from our daily life.Therefore, we create this brand, which has a strong visual association to Panda, dedicated to helping bamboo craftsmen to earn both their living and respect and saving traditional bamboo craft culture.


Tongji University

Tongji University
Shanghai, China

Ruoyang Sun,
Tongji University

Jianhan Wang,
Tongji University

Xiaowei Jiang,
Tongji University

Jiaming Zhong,
MingChi University of Technology