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At drupa 2004, Heidelberger Druckmaschinen AG presented itself as a global leader with a newly-defined strategic positioning. To achieve these goals, architecture, graphics, media and realistic product presentations created a concentrated area for dialogue and first-hand experience on 7,800 m2 of floor space.
The clear allocation of space and functionality, supported by a graphics-based traffic system, gave the booth a lucid structure across two halls. The frequently-recurring red clasp provided a link element which symbolised both the integrative performance of Heidelberg as a one-stop solutions provider, and the companys partnership-based relationships with customers. All construction elements, right down to the furniture, were variations on this theme, and derived their forms from it.
Heidelberger Druckmaschinen AG
Frankfurt am Main, Germany